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The right features, technologies, and systems are essential for success! Here are 5 systems integrations every B2B wholesale platform should offer!
Before, the wholesale businesses were focused on in-person sales and phone orders. However, more and more businesses are realizing that in order to be successful, they need to focus more on B2B (Business-to-business) ecommerce.
According to one research, the B2B ecommerce, by 2021 will reach a total value of $1.2 trillion. With high-value wholesale orders, the customers expect the same or better service that direct-to-consumer businesses are offering.
The right features, technologies, tools, and systems are essential for success. In this article, we will share our recommendation on what systems integrations you should use to run a successful B2B online store:

ERP & BACK OFFICE SYSTEMS

In order for you to protect the margins and succeed in this competitive business industry, you need to have the most efficient back-office process as possible. There are a few things like invoicing, order fulfillment, and accounting that should be simplified and automated if possible. This is the point where ERP or Enterprise Resource Planning (ERP) and back-office systems are important for running a successful and prosperous online store. You need a B2B wholesale platform that can help you complete sales via any chosen channel.

B2B CLIENT PORTALS

As a successful online store, you need to be able to offer multiple different types of sales. While some of your customers will be happy to purchase from you via your website, other may want access to their self-service client portal (a place where they can track orders, request returns, make inquiries, and more) the key now is to find a platform that allows you to offer a experience from B2B commerce to D2C commerce.

POS SYSTEM

Even though there is a growth in popularity for B2B ecommerce, there is absolutely no denying that your team will be on the road, meeting clients, conducting sales, and etc. This is where a high-quality and reliable POS system will conclude the business deal. You need a B2B wholesale platform that can provide you with a POS software that has mobile capabilities and offline mode so your team can look up products, create contacts, create orders, invoice orders, and much more. What is even more important is that the POS system should be able to integrate with your B2B wholesale platform, directly or via the ERP system.

EDI SOLUTIONS

When selling your products to larger companies such as Walmart and Target, sooner or later, you will need to implement EDI or Electronic Data Interchange systems. By using this system, you will be able to communicate with their business system and place, track, ship, and deliver the order. Many back-office systems, as well as, ERP systems will offer this feature via a robust API framework, while some ecommerce solutions will be able to assist the progress of this type of B2B interactions.

B2B PAYMENT SOLUTIONS

You should be able to offer your visitors and potential customers multiple payment methods. Your B2B ecommerce solution will need to be able to handle on account transactions, online, and invoices payments. This can be done via a specialist B2B payment solution or as a feature of the ecommerce system.
Find and choose a B2B wholesale platform that will allow you to be where your potential buyers are and provide them with flexibility and positive experience throughout the buying journey.
Ecommerce solution Shopify can help you set up your own customizable B2B storefront and sell to high-value B2B customers. You can list all of your B2B products with one click, set custom prices, review and edit orders before invoicing, and much more! Visit the official Shopify website and find out more!

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